Privacy Policy

Last Updated, February 19, 2015.

Umbrella Media LLP knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. By visiting BFWA.in, you are accepting the practices described in this Privacy Policy.

What Personal Information About Users Does BFWA.in Gather?

The information we learn from users helps us personalize and continually improve your experience of BFWA Services. Here are the types of information we gather.

  • Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. We use the information that you provide for such purposes as responding to your requests, customizing future browsing for you, improving our site, and communicating with you.
  • Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses BFWA.in or advertisements and other content served by or on behalf of BFWA Services on other Web sites.
  • E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from BFWA.in if your computer supports such capabilities. We also compare our user list to lists received from other companies, in an effort to avoid sending unnecessary messages to our users.
  • Mobile: When you download or use apps created by BFWA, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, local showtimes, search results, and other personalized content. Most mobile devices allow you to turn off location services.
  • Information from Other Sources: We might receive information about you from other sources and add it to our account information.
What About Cookies?
  • Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to provide certain features.
  • The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the Web site of its manufacturer. However, because cookies allow you to take full advantage of some of BFWA Services essential features, we recommend that you leave them turned on.
  • We use web beacons (also known as “action tags” or “single-pixel gifs”) and other technologies to measure the effectiveness of certain site features and to conduct research and analysis. We also allow third parties to place web beacons and other technologies on our site to conduct research and analysis, but we do not provide personal information to such third parties.
Does BFWA Services Share the Information It Receives?

Information about our users is an important part of our business, and we are not in the business of selling it to others. We may share user information as described below.

  • Affiliated Businesses We Do Not Control: If we decide to work with affiliate businesses, we work closely with our affiliated businesses. In some cases, we will include offerings from these businesses on BFWA Services. In other cases, we may include joint offerings from BFWA Services and these businesses on BFWA.in. You can tell when another business is involved in the offering, and we share user information related to those offerings with that business.
  • Agents: We may employ other companies and individuals to perform functions on our behalf. Examples include sending e-mail, removing repetitive information from user lists, analyzing data, and providing marketing assistance. They have access to personal information needed to perform their functions, but may not use it for other purposes.
  • Business Transfers: As we continue to develop our business, we might sell or buy additional services or business units. In such transactions, user information generally is transferred along with the rest of the service or business unit. Also, in the event that Umbrella Media LLP, or substantially all of its assets are acquired, user information will of course be included in the transaction.
  • Protection of BFWA.in and Others: We may release account and other personal information when we believe release is appropriate to comply with law; enforce or apply our Terms and Conditions of Use and other agreements; or protect the rights, property, or safety of BFWA Services, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.
  • With Your Consent: Other than as set out above, you will always receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.
What About Third-Party Advertisers?

Our site may include third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites.

These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices.

BFWA Services also displays personalized third-party advertising based on personal information about users, such as information you submit to us about movies you own or have watched. Although BFWA does not provide any personal information to advertisers, advertisers (including ad-serving companies) may assume that users who interact with or click on a personalized advertisement meet their criteria to personalize the ad (for example, users in North India who bought, watched, or browsed for action movies).

How Secure Is Information About Me?

If you use our Service, we work to protect the security of your information. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Legal Age

In consideration of use of BFWA Services, you represent and confirm that you are of legal age to enter into a binding contract and are not barred from using BFWA Services and/or receiving the Services under the laws of India or other applicable law.

Conditions of Use, Policies, and Revisions

If you choose to visit BFWA.in, your visit and any dispute over privacy is subject to this Policy and our Terms and Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of India.

Our business changes constantly. This Policy and the Terms and Conditions of Use will change also, and use of information that we gather now is subject to the Privacy Policy in effect at the time of use. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Information You Give Us and How We Might Use It

You provide most such information when you register, search, post, participate in a contest or questionnaire, or communicate with us. For example, you provide information when you search for a movie, actor or director; provide information in our registration form; communicate with us by phone, e-mail, or otherwise; and employ our notification services amongs other things. As a result of those actions, you might supply us with such information as your name, e-mail address, physical address, zip code, and phone number; your age and gender; the movies and actors you like or dislike; and your general movie preferences.

Automatic Information

Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; password; computer and connection information such as browser type and version, operating system, and platform; the full Uniform Resource Locators (URL) clickstream to, through, and from our Web site, including date and time; cookie number; and pages you viewed or searched for. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our Web site for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Information from Other Sources

Examples of information we receive from other sources include updated delivery and address information so that we can correct our records and deliver your next communication more easily.

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