Prasoon Joshi is a veteran Indian lyricist, screenwriter and ad professional who is best known for his works in blockbuster films like Rang De Basanti and Bhaag Milkha Bhaag among others. Born in Uttarakhand, Prasoon studied MBA at the Institute of Management Technology, Ghaziabad. Prasoon began his advertising career at Ogilvy and Mather and went onto join McCann-Erickson as its executive vice president and national creative director. He has created ad films for popular brands such as Asian Paints, Cadbury, CNN IBN, Vacao Scooty, Close-up, Ponds, ING and Coke. He has also been part of various public service ad campaigns. His contribution in the ad world has led to him being declared as The Ad Guru of India. Prasoon entered Hindi cinema as a lyricist for the movie Bhopal Express (1999). Since then, he has written lyrics for various famous Hindi movies such as Lajja (2001), Hum Tum (2004), Black (2005), Rang De Basanti (2006) which awas particularly acclaimed, Fanaa (2006), for which he won the Filmfare Award for Best Lyrics,Taare Zameen Par (2007) for which he won the National Award and Filmfare Award for Best Lyrics, Ghajini (2008), Delhi 6 (2009), Break Ke Baad (2010), Aarakshan (2011), Bhaag Milkha Bhaag (2013) for which he won the Filmfare Award for Best Lyrics and Satyagraha (2013). Prasoon has written lyrics for few Indipop albums such as Ab Ke Saawan (1999) and Mann Ke Manjeere (2000) for Shubha Mudgal and Dooba Dooba Rehta Hoon for Silk Route. With such an illustrious career in a short period of time, Prasoon was awarded with the Padma Shri in the year 2015 for his contribution in the field of Arts, Literature and Advertising. His latest projects include writing lyrics for the film, Vishwaroop 2 (2015). Apart from screenwriting and lyrics, Prasoon Joshi’s latest book, which is a collection of songs “Sunshine Lanes” was unveiled at the Jaipur Literature Festival in 2013. At present, he is the CEO of McCann World Group India and Chairman of McCann Erickson. He is married to Aparna, who is also an ad person and together they have a daughter together.